Sprite’s new “Joke in a Bottle” campaign delivers unexpected laughs by teaming comedy star Kapil Sharma with filmmaker Anurag Kashyap. Their comedic clash highlights Sprite’s “Thand Rakh” (Stay Cool) message for Gen Z.
The TV spot features Kashyap’s serious attempts to direct Sharma, leading to hilarious interruptions and the dramatic reveal of the “Joke in a Bottle.”
Beyond the ad, scanning Sprite bottles unlocks a stream of short jokes and a “meme studio” created by top Indian influencers, turning the product into a source of entertainment.
Takeaway:
Sprite’s clever pairing of Kapil Sharma and Anurag Kashyap brings fresh humor to its “Joke in a Bottle” campaign, creating engaging, shareable content that resonates with Gen Z and reinforces its “Stay Cool” brand identity through laughter.