Cash App has dropped its latest ad featuring actor Timothée Chalamet, and he’s not talking crypto, NFTs, or whatever. Instead, he’s riffing on “mangelwurzel.” Yes, that’s right: the humble root vegetable.
In the spot, Timothée lounges mid-conversation, dropping the word “mangelwurzel” like it’s the next big thing, smooth, casual, and completely unexpected. What starts as an odd grocery mention turns into a comedic moment about how Cash App lets you send money for literally anything: groceries, rent, or yes, even mangelwurzel.
It’s textbook Cash App: smart brand placement hidden in everyday dialogue, wrapped in a moment of light surrealism. To make it work, they didn’t need high-energy edits. Chalamet’s charm and the curiosity-triggering word were enough to hold attention, spark social chatter, and get people Googling what on earth a mangelwurzel actually is.
Key Takeaway:
Using Timothée Chalamet to normalize sending money for something as niche as mangelwurzel shows how Cash App’s marketing now leans into human unpredictability. They’re not selling features, they’re selling freedom: the freedom to pay for anything, with charm, humor, and a single odd word that gets the internet buzzing.