Truecaller has rolled out its latest ad innovation, the Masthead, a high-impact format that places brand creatives front and center on its primary caller ID screen. Designed for maximum visibility and zero clutter, this format lets brands engage users in a rare moment of undivided attention, right as they check incoming calls.
What Makes It Stand Out:
- Prime Real Estate: 100% share of voice on the most-used screen of the app.
- Creative Flexibility: Supports static, GIF, and rich HTML formats for immersive storytelling.
- Precision Targeting: Tap into Truecaller’s first-party data to reach hyper-targeted audiences.
Top brands like Amazon Prime, Havells, and Godrej have already tested the waters. The results? Viewability as high as 90%, and massive reach, Havells alone hit 11 million unique users.
“With Masthead, brands can show up clearly and meaningfully, without competing noise,” said Hemant Arora, VP – Global Ads Business, Truecaller.
As digital ads battle for attention, Truecaller’s Masthead offers a clutter-free, high-impact solution for brand storytelling.