Tuborg is turning the simple act of opening a beer into a powerful symbol for environmental change. In its new global sustainability campaign, Feel The Drop, created by Grey Europe, the brand transforms the iconic sound of a bottle cap popping into a metaphorical alarm for the planet.
At the heart of the campaign is a cinematic short film showing people from around the world stopping in their tracks as they hear a bottle being opened, its echo traveling through oceans, cities, and even outer space. It’s an artistic reminder that our actions, no matter how small, can trigger global impact.
But Feel The Drop isn’t just storytelling. It’s backed by Tuborg’s real-world push toward 100% recyclable bottles and reduced carbon footprint across its supply chain, turning a brand message into measurable intent.
Key Takeaway:
Tuborg turns a familiar sound into a call for climate consciousness, proving that sustainability in advertising can be both clever and compelling.