This Mother’s Day, plant brand Ugaoo isn’t just gifting greens, it’s planting a message that hits home: Motherhood isn’t one-size-fits-all.
Their new campaign, “Moms In All Forms,” is a warm, witty celebration of every kind of mom, not just the biological ones. Think: the friend who checks in like clockwork, the roommate who waters your plants and your soul, or even that plant-loving colleague who always knows what you need.
The campaign film introduces three modern mom figures, Jia (the zen plant mom), Sheela (the wise birth mom), and Ishi (the ride-or-die bestie) each showing how love, care, and nurturing come in many forms. It’s wholesome, it’s real, and it reflects the world we live in.
And to keep things rooted (literally), Ugaoo has rolled out curated plant gift pods that can be ordered last-minute via Blinkit, Zepto, and Instamart. Fast delivery, thoughtful gifting, and something that lasts beyond a bouquet, a smart brand move.
Key Takeaway:
Ugaoo blends heart and humour to remind us that moms aren’t just defined by labels, they’re defined by love. And sometimes, the perfect gift for them is a plant with personality.