Eno, India’s trusted antacid brand, has teamed up with National Award-winning actor Vicky Kaushal for its latest campaign. The collaboration kicks off with a 360-degree multimedia campaign, highlighting Eno’s promise of fast and effective relief from acidity.
The Strategy:
Eno aims to reinforce its position as the go-to solution for acidity relief by partnering with Vicky Kaushal, whose widespread appeal resonates across generations. The campaign seeks to connect with a broad audience and emphasize Eno’s legacy of trust and effectiveness.
The Creative:
In the ad, conceptualized by Ogilvy, Vicky Kaushal plays “Jaadugar Samrat,” a charismatic magician whose performance is interrupted by acidity. Eno quickly comes to the rescue, showcasing its fast-acting formula and saving the show. The light-hearted narrative underscores how Eno provides rapid comfort when it matters most. The campaign will be amplified across television, digital, print, outdoor, and social media platforms.
The Impact:
This collaboration aims to strengthen Eno’s position as the most loved, trusted, and widely distributed antacid in India. By featuring Vicky Kaushal, the campaign seeks to reinforce Eno’s commitment to providing fast, effective, and reliable relief, allowing consumers to confidently enjoy their favorite foods.
Takeaway:
Eno’s campaign with Vicky Kaushal effectively blends entertainment with the brand’s core message of quick relief from acidity. By featuring a popular and relatable celebrity, Eno reinforces its position as a trusted and reliable solution for acidity, connecting with consumers across India.