A recent survey by Agoda reveals that women travelers in Asia are set to drive significant changes in the hospitality industry by 2025.
Key trends emerging include:
- Exploring New Destinations: Women travelers are prioritizing off-the-beaten-path destinations. 60% of women travelers in India and Indonesia are eager to explore less conventional spots offering cultural immersion.
- Group Travel Preferences: 40% of women prefer traveling with family, especially in markets like Indonesia, where 68% favor multigenerational trips.
- Rise in Solo Travel: Solo travel is gaining popularity, especially among younger women in Hong Kong and Thailand.
- Frequent, Shorter Trips: Women are opting for more frequent and shorter getaways. In 2025, 35% of women had already taken two trips by the first quarter.
Key Takeaway:
As women travelers redefine how and where they travel, the hospitality industry must adapt by offering more diverse, flexible, and culturally rich experiences to meet their evolving preferences.