In a world obsessed with scrolls, swipes, and skips, TV just made a bold comeback. According to a new study by ZEE Entertainment in collaboration with 5th Dimension, TV ads aren’t just surviving, they’re dominating.
Here’s the stat that made us do a double take:
TV ads got 115% more attention than those on social media or UGC platforms.
But it doesn’t stop there:
- 30% better message recall on TV
- 15% higher engagement than digital ads
- 18% more purchase intent when people saw an ad on TV vs social
Why? TV creates a focused, distraction-free zone that digital rarely offers. No doom-scrolling, no notifications, just uninterrupted storytelling.
This study proves what many marketers have been whispering:
TV is still king when it comes to building brand love and driving action.
Key Takeaway:
If you want attention, trust TV. It’s not retro, it’s reliable, and it still delivers where it counts: the mind and the wallet.