In a groundbreaking collaboration, Libas, a leading Indian ethnic and fusion wear brand, has partnered with Zepto, a quick-commerce platform, to offer ultra-fast fashion delivery in over 50 cities across India. This initiative allows customers to receive Libas’ signature styles, including best-selling kurta sets, co-ord sets, and everyday fashion essentials, within 10–12 minutes of ordering.
Key Highlights:
- Rapid Expansion: The service is now available in major metropolitan areas such as Delhi, Mumbai, Bengaluru, Chennai, and Hyderabad, leveraging Zepto’s robust hyperlocal delivery network.
- Enhanced Accessibility: By integrating Libas’ high-demand product range with Zepto’s quick delivery model, the partnership aims to provide consumers with a seamless, on-demand fashion experience.
- Innovative Campaign: To mark the collaboration, Zepto and Libas launched a relatable brand film that humorously captures the common dilemma of last-minute outfit planning, emphasizing the convenience of instant fashion delivery.
Statements from Leadership:
Sidhant Keshwani, Founder & CEO of Libas, stated, “At Libas, we’re constantly reimagining how fashion fits into the lives of modern Indian women. Our launch on Zepto is more than just fast delivery, it’s about empowering our customers with instant access to style, no matter the occasion.”
Devendra Meel, Chief Business Officer at Zepto, added, “Our mission has always been to make lives easier, this time, we’re bringing that promise to your wardrobe. Fast fashion isn’t just a trend, it’s now a timeline, and we are glad to have Libas trust Zepto to reach their customers.”
Key Takeaway:
This partnership signifies a significant shift in the Indian fashion retail landscape, where the fusion of quick commerce and fashion meets the evolving demands of consumers seeking both style and speed.